05/11/2010
14.00 p.m.
Press Release
New long spot for Banca Mediolanum
Banca Mediolanum is unveiling a new advertising campaign to present the products fostered by the alliances with six international partners, selected among the most important asset management firms in the world: BlackRock, DWS Investments, Franklin Templeton Investments, J.P.Morgan Asset Management, Morgan Stanley Investment Management and PIMCO.
Taking a cue from the effectiveness and excellent results Banca Mediolanum has been obtaining thanks to the direct appearance of Chairman Ennio Doris in its videos, in the new campaign the creative people at Med Agency, in agreement with the bank's marketing office, decided to use the top managers of the investment firms as spokespeople, so they could strengthen and personalize the message.
The campaign will last two weeks, from 16 to 30 May, and will be carried in video through the broadcast of 260 90" long spots, on radio and in the leading newspapers.
Milan, 11 May 2010
Contacts:
Direzione Relazioni con i Media
Gruppo Mediolanum
Roberto Scippa
Tel +39 02 9049 2902
mobile +39 335 8166556
e-mail: gmmedia@mediolanum.it |
Scheda tecnica Long Spot Banca Mediolanum
| Prodotto |
Campagna Best Brands |
| 4 Soggetti da 90” |
- DWS Investments
- Franklin Templeton Investments
- PIMCO
- BlackRock, J.P. Morgan Asset Management, Morgan Stanley Investment Management
|
| Regia |
Rinaldo Gasperi |
Agenzia
Direttore Creativo e Copywriter
Art Director |
Med Agency
Simone Proietti Graffi
Raoul Cilento |
Casa di produzione
Executive Producer
|
Mediolanum Comunicazione
Gigi Castelli |
