03/04/2011
1.00 p.m.

Press Release

Banca Mediolanum: Official Sponsor of the Blue Jersey at the Tyrrhenian-Adriatic bicycle race

Banca Mediolanum is pleased to announce that it is the official sponsor of the “blue jersey" given to the leader of the Tyrrhenian-Adriatic bicycle race, with the 2011 edition scheduled to run from 9 – 15 March.

“This will be a chance to link the Bank’s brand visibility to the values implicit in the sport of cycling and which we share, including determination, teamwork and the spirit of sacrifice to reach one’s objective” - says Gianni Rovelli, Head of Sales Communications and Marketing for Banca Mediolanum - “Starting from Marina di Carrara, crossing Tuscany, Umbria and Abruzzo, and reaching the Marche region, for the historic finish line at San Benedetto del Tronto, Banca Mediolanum will accompany the blue symbol of what is known as the race of the two seas”.

Through this initiative, the Bank once again underlines its willingness to create opportunities to interact with its community, not only as regards economic-financial issues but also through athletic and leisure events.
Customers who are enthusiasts of this sport will receive exclusive passes for the hospitality areas, where they can experience all of the emotions of each leg first-hand: the concentration and tension before the race, as well as the joy of victory and the exhaustion afterwards.

Milan, 4 March 2011

Contacts:
Rosamaria Salatino
Direzione Relazioni con i Media
Gruppo Mediolanum
Tel +39 02 9049.2027
Mobile +39 348 8921069
e-mail: gmmedia@mediolanum.it

Alexia Merlo
Direzione Relazioni con i Media
Gruppo Mediolanum
Tel +39 02 9049.6036
Mobile +39 335 7232637
e-mail: gmmedia@mediolanum.it

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