03/19/2012
5.50 p.m.
Press Release
InMediolanum deposit accoun pass on the benefits to your facebook friends
From 20 March it will be possible to use the “Friends” app on the Mediolanum website
http://www.inmediolanum.it/ to contact up to 20 Facebook friends at a time and invite them to open an InMediolanum deposit account.
The rate paid on the account will be enhanced by 0.20% for every friend introduced who opens an InMediolanum deposit account, up to a maximum bonus of 0.60% for three introductions. And the introduced customer who takes out an InMediolanum deposit account will immediately benefit from an extra 0.20% on top of the usual rate of 4%.
Every friend contacted will find a message posted on his or her board, with a promotion code offering up to 4.60% interest for opening and funding a deposit account and inviting his/her friends in turn. This buzz marketing which uses the power of the Internet will generate an innovative and unprecedented viral process. Banca Mediolanum has always stood out from the crowd by its multi-channel banking services: now another piece has been added to the technological picture, once more emphasizing the highly innovative approach which is one of this bank’s core values.
Milan, 19 March 2012
Contacts:
Roberto Scippa
Direzione Relazione con i Media
Gruppo Mediolanum
Tel: 02/ 9049 2902
Mobile: 335/ 8166556
e-mail: gmmedia@mediolanum.it |
