07/05/2013
3.29 p.m.
Press Release
New advertising campaign
to announce Mediolanum Send Money
A new advertising campaign has been developed to launch the new
“Mediolanum Send Money” service, the first in Italy that enables bank customers to send money easily and rapidly to a beneficiary identified by an e-mail address or a cell phone number.
“Mediolanum Send Money” will be presented in the principal national newspapers and magazines with a high-impact message:
“Power to easy living”.
To emphasize the simplicity of this service, Banca Mediolanum has chosen a mode of communication different from its traditional graphic approach, with an original illustration drawn using the “line-art” technique.
And ever true to its innovation vocation, the bank decided to use a cross-media approach: a QR code included in the body-copy refers you to a video explaining the service, realized for the parallel web campaign.
Milan, 5 July 2013
