03/19/2012
5.50 p.m.
Press Release
Banca Mediolanum's new ad campaign starts on 25 march
"The more people you introduce, the more you earn – with the InMediolanum deposit account!". So ends the final voiceover from Ennio Doris, once more proving himself a remarkable spokesperson in this new ad from Banca Mediolanum.
Set in a hotel lobby, the ad shows the bank’s customers becoming ambassadors for it and spreading the word about its value, with obvious benefits not only to themselves but also to their friends and family. By just "passing it on" they bring about a real revolution.
The new campaign aims to convey the bank’s values through the actors’ feelings and gestures, but to be simple, clear and direct at the same time – just like the mechanism it presents.
A bank that believes in its own community, and makes room for it.
Banca Mediolanum’s new advertising campaign will be broadcast from 25 March until 15 April, with a media mix of some 1800 spot ads in 15” and 30” versions on general TV channels and digital TV (terrestrial and satellite); over 1000 radio spots; and 34 press campaigns in leading Italian dailies, as well as posters and full online coverage.
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Technical details of the advertisements |
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Product |
InMediolanum MGM |
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Agency |
Red Cell |
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Creative Direction |
Roberto Vella
Stefano Longoni |
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Production house |
Filmmaster |
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Director |
Luca Lucini |
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Director of photography |
Alessandro Bolzoni |
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Post-production |
Postatomic |
Milan, 19 March 2012
Contacts:
Roberto Scippa
Direzione Relazione con i Media
Gruppo Mediolanum
Tel: 02/ 9049 2902
Mobile: 335/ 8166556
e-mail: gmmedia@mediolanum.it |
