Maintaining active dialogue with its stakeholders is key for Mediolanum. To this end, it has set up programmes to assess the degree to which stakeholder expectations are being met, with a view to then launching improvement projects and initiatives.
Examples include the following actions:
- customer satisfaction surveys;
- sales network satisfaction surveys;
- meetings between the Group's executives and analysts and investors, coordinated by the Investor Relations team;
- market research and analysis, aimed at assessing brand awareness and the positioning of the Mediolanum Group with respect to its competitors, as perceived by the community at large;
- ongoing dialogue with NPOs and other third sector organisations, through which Mediolanum carries out social initiatives.
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