Chi siamo Corporate Identity Campaigns and Communication Campaign 2003 - Recruiting “Make the Right Choice” | The Group's communication work began in the early eighties through events promoting the new profession of Family Banker®, using television and press campaigns to recruit specialists in the savings field. At the same time there were campaigns to launch the new savings products (mutual funds) and pension products. The “Mediolanum” brand appeared on the jerseys of Arrigo Sacchi's great AC Milan team which was tremendously successful, including internationally. Some years later Mediolanum was one of the first sponsorships in Italian professional football.
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Campaign 2003 - Recruiting “Make the Right Choice”Banca Mediolanum's strength lies mainly in its sales network which is large and highly motivated. A television and press campaign in 2003 highlighted the professionalism of the Family Banker and the advantages of having an autonomous and independent profession in a new kind of bank. |
