Chi siamo Corporate Identity Campaigns and Communication Campaign 2010 – Mediolanum Freedom Account| The Group's communication work began in the early eighties through events promoting the new profession of Family Banker®, using television and press campaigns to recruit specialists in the savings field. At the same time there were campaigns to launch the new savings products (mutual funds) and pension products. The “Mediolanum” brand appeared on the jerseys of Arrigo Sacchi's great AC Milan team which was tremendously successful, including internationally. Some years later Mediolanum was one of the first sponsorships in Italian professional football.
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Campaign 2010 – Mediolanum Freedom AccountThe Mediolanum Freedom Account was revived in 2010 with communication initiatives based primarily on the use of television, along with a Web presence and local outdoor advertising with Chairman Ennio Doris acting as spokesman.The campaign began in January with the promotion of the Freedom Account with a net rate of 2.50% for the first quarter of the year (with the Mediolanum Plus Policy). In May, the communication initiatives also involved Mediolanum Best Brands, an important investment product offering new investment solutions due to the entry of three new internationally prominent investment houses. To underscore the importance of method investing, a television campaign was promoted in June devoted to Double Chance, a service for investing gradually in the equity markets. In September, in addition to promoting the increased return offered by the Freedom Account through the Mediolanum Plus Policy, a solidarity initiative was promoted for the children of Haiti, using the slogan “We can grow together”, in which for each Freedom Accounted opened between 1 October and 31 March 2011 Banca Mediolanum would donate a month of schooling through the Fondazione Francesca Rava N.P.h.: - Italia Onlus. .
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