| The Group's communication work began in the early eighties through events promoting the new profession of Family Banker®, using television and press campaigns to recruit specialists in the savings field. At the same time there were campaigns to launch the new savings products (mutual funds) and pension products. The “Mediolanum” brand appeared on the jerseys of Arrigo Sacchi's great AC Milan team which was tremendously successful, including internationally. Some years later Mediolanum was one of the first sponsorships in Italian professional football.
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Campaign 2000 - Salted Lake “Vision”In 2000 communication focused on the launch of the Banca Mediolanum brand and the multi-channel bank services, through an extremely effective advertising campaign - by consensus and by results - which featured CEO Ennio Doris and introduced the slogan "Banca Mediolanum - built around you". |
