Chi siamo Corporate Identity Campaigns and Communication Campaign 2012 – InMediolanum Conto Deposito| The Group's communication work began in the early eighties through events promoting the new profession of Family Banker®, using television and press campaigns to recruit specialists in the savings field. At the same time there were campaigns to launch the new savings products (mutual funds) and pension products. The “Mediolanum” brand appeared on the jerseys of Arrigo Sacchi's great AC Milan team which was tremendously successful, including internationally. Some years later Mediolanum was one of the first sponsorships in Italian professional football.
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Campaign 2012 – InMediolanum Conto DepositoIn March 2012, a new on-air campaign was launched to promote the new offer of the "InMediolanum" Deposit Account, together with the launch of the new promotion entitled InMediolanum Friends.The creative idea behind the campaign envisioned Chairman Ennio Doris as the main character, surrounding by several others to whom he explained how the InMediolanum Friends promotion works. In July 2012, a new advertising campaign launched a new rate on amounts deposited for one year. The new spot involved a number of characters, settings and situations, with the constant presence of the circle, which has become a true icon of Banca Mediolanum, and with Chairman Ennio Doris in the role of representative of the bank. In November 2012, the on-air campaign again dedicated to the "InMediolanum" Deposit Account promotionand to the relative new offer was renewed, with a new spot introducing new scenes to those shown in the previous one that aired in July All of the communications initiatives involved intensive use of TV, radio, print, local billboards (referring to the Family Banker® Offices) and the internet.
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